Ingame Advertising

Product placement is for those from well-known
films and the audience is not particularly popular,
especially when the advertising is not discrete but as a
full image. This is the world of video games not spared,
because for many years is also in Games ever more
advertising. Some games were even explicitly as
advertising media. The trend is clearly in the direction
of personalized advertising, which the online play
directly from the network into the game eingespiesen, and
it is hardly a player can protect. If that should help,
the cost of the Games to reduce the approach could also
for the benefit of consumers, but this is more than
questionable. Gamesindustry.biz has now published an
article, which quantifies how much we issue in the future
yet to come.



Source: Games
Industry